meet the founder
Most hair brands aren’t built by people who actually work with hair. Ours is.
LAINI REEVES | CELEBRITY HAIRSTYLIST

Laini has spent over 30 years repairing A-list hair damage and delivering truly Gorgeous F**king Hair. One of the world’s most sought-after celebrity hairstylists, she’s seen every kind of stressed-out, over-styled, product-buried hair imaginable. Her commitment to her craft and her clients goes far beyond styling; she cares about their overall health and well-being, knowing that real hair transformation starts there. No mousse, spray, or shortcut can fix unhealthy hair—they only hide the problem.

HER MISSION WITH BURGEON
Heal the System So Hair Can Flourish Naturally.

Laini partnered with top scientists, doctors, and formulators to create a brand that replaces the endless cycle of cover-up products. Burgeon is both an exposé of the hair care industry and a bold, results-driven alternative — one that restores health, integrity, and confidence.